Get the sentence AI actually highlights.
Structured data, llms.txt, and content built to be extracted and cited by ChatGPT, Perplexity, and Google AI Overviews — plus the technical foundation that lets AI agents actually navigate and act on your site, not just read it.
Built for sites that already rank, but aren't getting cited
A site can rank well in classic search and still be invisible in AI answers — the two systems extract and reward content differently. This service closes that specific gap.
GEO, AIO, and SEO aren't the same job
Search Engine Optimization
Ranking in a list of links a person clicks through. The foundation everything else builds on.
Generative Engine Optimization
Being extracted and cited inside an AI-generated answer in ChatGPT or Perplexity, not just linked to.
AI Overview Optimization
The same goal, specifically for Google's AI Overviews — which draw on the existing Google index plus an extra extraction pass.
Six things that determine whether AI can cite you
Structured data implementation
Service, Article, FAQPage, and BreadcrumbList schema across priority pages — the clearest signal AI systems have for what a page actually contains.
llms.txt setup
A curated, plain-text summary of the site at the root domain, kept current as pages are added.
Crawler access audit
Verifying robots.txt actually allows GPTBot, ClaudeBot, PerplexityBot, and CCBot — a surprisingly common silent failure point.
Content restructured for extraction
Direct-answer paragraphs, clear headings, and question-shaped subheads that map onto how AI systems pull a citable sentence out of a page.
Agentic-browsing readiness
Real, semantic interactive elements so AI agents can navigate and act on the site reliably — covered in full below.
AI visibility monitoring
A recurring check of real queries against ChatGPT, Perplexity, and Google AI Overviews to track whether the site is being cited, and how.
Not one AI search engine — four different systems
| Google AI Overviews | Draws primarily from Google's existing index plus an additional extraction pass — the same technical SEO foundation that earns classic rankings applies directly here. |
|---|---|
| Perplexity | Crawls in closer to real time and shows sources inline, making structured data and clear attribution particularly valuable. |
| ChatGPT (with browsing) | Combines training data with live web search when browsing is enabled — freshness and clear, quotable answers matter most here. |
| Claude (with web search) | Cites sources directly in responses, weighing content that's unambiguous and easy to attribute correctly. |
AI crawler access, checked directly
A site can have perfect content and still be invisible to AI systems if a crawler is silently blocked. This is checked directly against robots.txt, not assumed.
Agentic browsing readiness
Some AI systems don't just read a page — they click, fill forms, and complete tasks on it directly. That requires a different kind of technical correctness than ranking does.
- Real semantic elements, not div soupActual <button>, <form>, and <a> elements — the same thing that makes a site work with a screen reader makes it usable by an agent.
- Descriptive labels on every interactive element"Submit project brief," not an icon with no accessible name.
- No CAPTCHA or forced login blocking core contentAn agent can't solve a CAPTCHA on your behalf, and won't try to guess a login.
- Predictable, stable URL structureAgents that navigate by following links need those links to go where they say they go, consistently.
- Structured data describing available actionsWhere relevant, schema.org action types make it explicit what a page lets a visitor (or agent) actually do.
Where they overlap, and where they don't
Shared foundation
- Crawlable, fast, technically sound pages
- Clear site architecture and internal linking
- Structured data (Schema.org / JSON-LD)
- Content that's accurate and well-organized
GEO/AIO-specific additions
- Direct-answer paragraphs shaped for extraction
- llms.txt and explicit AI crawler access
- Agentic-browsing-ready interactive elements
- Monitoring citation rate, not just rank position
Five stages, from audit to monitoring
AI visibility audit
Real queries run against ChatGPT, Perplexity, and Google AI Overviews to establish a baseline before anything changes.
Crawler access & llms.txt
robots.txt verified for every major AI crawler, llms.txt added and scoped to the site's actual content.
Structured data implementation
Schema markup added across priority pages, validated against Google's Rich Results Test.
Content restructuring
Priority pages rewritten with direct-answer paragraphs and question-shaped subheads.
Monitoring setup
A recurring query set established to track citation rate over time, not a one-time report.
Common questions
What is the difference between GEO, AIO, and traditional SEO?
Traditional SEO optimizes for ranking in a list of links. GEO and AIO optimize for being extracted and cited inside an AI-generated answer rather than clicked as a standalone result. They share the same technical foundation as SEO but add requirements specific to how AI systems extract and attribute information.
What is llms.txt and do I need one?
An emerging, unofficial convention — a plain-text file at the site root summarizing what's on the site for AI crawlers, similar in spirit to sitemap.xml. Not yet universally adopted or required, but inexpensive to add and keep current.
How is AI search visibility actually measured?
There's no mature rank-tracking equivalent yet for AI answers. In practice, it's measured by running a representative set of real queries against ChatGPT, Perplexity, and Google AI Overviews on a recurring basis and recording whether and how the site is cited.
What does "agentic browsing readiness" mean?
Some AI agents can click buttons, fill forms, and complete tasks on a site, not just read it. A site is agentic-browsing-ready when its interactive elements are real, semantic HTML, labeled clearly, and reachable without a CAPTCHA or forced login — the same qualities that make a site accessible also make it usable by an agent.
Does optimizing for AI search replace the need for SEO?
No. Google Search still drives the majority of most sites' traffic, and the technical foundations overlap almost entirely. GEO and AIO work is additive — structured data and answer-shaped content layered on an existing SEO foundation, not a replacement for it.
How much does AIO & GEO optimization cost?
An initial audit and implementation pass — structured data, llms.txt, crawler access verification, and content restructuring on priority pages — typically falls in the low-to-mid four figures. Ongoing monitoring is usually scoped separately as a retainer.
Explore related work
Tell me what you'd want AI to say about you.
Send a short brief — your site, and the kind of question you'd want ChatGPT or Perplexity to answer by citing you. You'll get a scoped plan back, not a sales call.
Email your project brief